About Our Lab


In 2022, UCD’s College of Business marketing faculty launched a brand-new behavioural research lab designed to advance global understanding of human behavior and decision making. The lab leverages UCD faculty’s expertise in consumer psychology, organisational psychology, and behavioural economics. Physically located on UCD Smurfit School’s campus in Blackrock the space will enhance the research outputs of the College supporting our commitment to research, innovation and impact

The UCD behavioural research lab offers a space to deliver original thinking through ground-breaking behavioral research. The ecosystem means this isn’t just a physical space but a broader vision to connect research participants and to offer advisory services to both UCD researchers and diverse industry partners.


The UCD Behavioural Research lab is sponsored by Associate Professor Marius Claudy with day-to-day operations supported by Dr. Yuna Yang.

Marius Claudy

Associate Professor Marius Claudy
Co-director of UCD BRL
Email: Marius.claudy@ucd.ie
Read Bio

Wooyun (Yuna) Yang
Co-director of UCD BRL / Lab Manager
Email: yuna.yang@ucd.ie
Read Bio

Research & Expertise

To find out more about faculty research and innovation, please visit https://www.smurfitschool.ie/facultyresearch/researchexpertise/


Behavioral Research Lab
UCD Michael Smurfit Graduate Business School
Carysfort Avenue
Co. Dublin

For information on our campus and directions please see https://www.smurfitschool.ie/getintouch/location/


If you have any questions please contact us via brlab@ucd.ie